Quick Answer: What Are the Best Pillows for an Airbnb?
The best pillows for an Airbnb are medium firm, hypoallergenic, machine washable down alternative pillows in queen size, with at least 2 firmness options per bed. My top picks are the Beckham Hotel Collection, Utopia Bedding Cooling Hotel Pillows, viewstar Hotel Quality Pillows, Bedsure or Amazon Basics for budget bulk, plus 1 adjustable pillow per bed such as Coop or Saybrook.
How I Chose These Airbnb Pillows
- High review counts and strong average ratings on Amazon and major review sites
- Hotel or “guest bed” positioning, not just personal home use
- Hypoallergenic, down alternative or foam that tolerates frequent washing
- Good value per pillow when you buy for several beds
I also weight one factor higher than anything else: guests actually mention “pillows” in 5 star reviews.
1. Beckham Hotel Collection Bed Pillows (Best Overall Airbnb Pillow)
The Beckham Hotel Collection bed pillows are Amazon best sellers, with hundreds of thousands of 5 star reviews and repeated features in major media as “hotel quality” pillows.
They use a soft down alternative microfiber fill inside a breathable cotton cover. In practice that means they feel like a plush hotel pillow that still has enough loft for most side and back sleepers. Independent testing also ranks them as a top budget pillow pick, especially for guest beds where constant warranty support is not critical.
In my own Airbnbs, Beckham pillows are the workhorses. I use them as the “default” on most queen beds because the cost per pillow is low, guests rarely complain, and they wash and dry without clumping when I follow label instructions.
Best for
- Hosts who want “safe” pillows that most guests will like
- Medium budget listings that aim for a hotel feel
- Side and back sleepers more than stomach sleepers
Beckham Hotel Collection Bed Pillows, Queen Set of 2 – Hotel Feel on a Guest Budget
If you want one easy choice for most beds in your Airbnb, start here. Great comfort, simple care, and very strong social proof make this my default pillow in several properties.
➡️ Check price and buy on Amazon
2. Utopia Bedding Cooling Hotel Quality Pillows (Best Value for Bulk Orders)
Utopia Bedding’s hotel quality pillow sets are some of the best values on Amazon for hosts. Their queen and king sets use soft down alternative filling with a gusseted side panel, which helps the pillow keep its shape and height.
Recent coverage notes that Utopia’s cooling pillows have been purchased by tens of thousands of shoppers in a short window, with reviewers comparing the feel to a 5 star hotel for under $15 per pillow during sales.
In my busiest listing, I use Utopia pillows on every bed plus two extra in the closet. Cleaners like them because they fluff back up after washing, and the gusset makes them look plump in photos, which matters more than hosts think.
Best for
- Filling multiple beds in a larger house or duplex
- Guests who run hot at night
- Hosts who want that “pillow with a colored edge” hotel look
Utopia Bedding Cooling Hotel Pillows, Queen Set of 2 – Best Bulk Value for Hosts
These pillows give a polished hotel profile on the bed and stretch your budget when you need 8 to 16 pillows at once. Ideal if you are upgrading from flat, old mixed pillows.
➡️ Check price and buy on Amazon
3. viewstar Hotel Cooling Down Alternative Pillows (Best Cooling Hotel Look)
The viewstar hotel quality pillows are down alternative, gusseted pillows that are often labeled Amazon’s Choice. They are designed for side, back, and stomach sleepers with a loft that feels medium soft, not ultra firm.
The double edge design gives a crisp hotel aesthetic that photographs very well on white beds. From an operations perspective, they are hypoallergenic, machine washable, and hold their gusset shape better than many cheaper pillows when fluffed after drying.
I like viewstar as an “upgrade pillow” for master bedrooms or studio apartments with strong design. Guests who mention them in reviews usually use phrases like “soft but supportive” and “cool all night.”
Best for
- Design driven listings where the bed must photograph like a boutique hotel
- Warm climates and guests who sleep hot
- Side and back sleepers who like a soft landing with some support
viewstar Hotel Cooling Pillows, Standard or Queen Set of 2 – Photo Ready Hotel Style
If you care about how your pillows look in listing photos as much as how they feel, this is an easy win that still works well for most guests.
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4. Amazon Basics Down Alternative Bed Pillows (Best Super Budget Workhorse)
Amazon Basics down alternative pillows are simple, budget friendly pillows that still tick the main boxes for an Airbnb: down alternative fill, medium density for back and side sleepers, and a polyester microfiber shell that handles frequent washing.
These are not luxury pillows. Where they shine is value for money when you are furnishing a starter listing or a high turnover budget property. They come in sets of 2, in both standard and king sizes, with different densities for various sleeping positions.
n my lowest priced listing, I pair Amazon Basics pillows with one higher end adjustable pillow on each bed. That mix keeps the core cost down while still giving picky guests a premium option.
Best for
- New hosts furnishing on a tight budget
- Kids rooms, bunk rooms, and sofa beds
- Backup pillows stored in closets
Amazon Basics Down Alternative Pillows, Set of 2 – Lowest Cost For Decent Comfort
If you need “good enough” pillows for several beds without draining your setup budget, start with this set and plan to upgrade over time as profit grows.
➡️ Check price and buy on Amazon
5. Bedsure Pillows Queen Size (Best For Flexible Firmness and Sets of 4)
Bedsure’s down alternative pillows come in sets of 2 or 4 and multiple firmness levels, which is very helpful for hosts who want a mix of soft and medium firm on each bed.
Media coverage highlights that Bedsure pillows often drop under $10 per pillow during sales and still earn strong ratings for comfort and support across all sleep positions.
In my experience, the medium firm option is the sweet spot for master bedrooms, while the soft version is perfect as the front pillow in a stacked arrangement on king and queen beds. Sets of 4 are especially handy when you follow the common Airbnb guideline of 4 pillows per king or queen bed.
Best for
- Hosts who want a mix of soft and medium on each bed
- Properties with one or two main beds that must feel indulgent
- Guests with neck sensitivity who dislike either extreme softness or extreme firmness
Bedsure Queen Size Pillows, Set of 2 or 4 – Flexible Firmness for Mixed Guests
If you like the idea of offering both soft and medium firm pillows on the same bed, Bedsure makes that easy with affordable multi packs and clear firmness labels.
6. Fern and Willow Premium Bed Pillows (Best Midrange Hotel Upgrade)
Fern and Willow premium bed pillows are down alternative pillows marketed as hotel quality, with a medium firm feel and a soft microfiber shell.
They are often tagged as Amazon’s Choice in the bed pillow category and see consistent purchasing volume, which signals real world performance rather than a one time trend.
On my side, I like using Fern and Willow in one of two scenarios:
- As an upgrade pillow for the “primary bed” in a one bedroom flat
- In smaller listings where each item on the bed is part of the brand story
They land in that sweet midrange zone: noticeably nicer than the cheapest options without jumping into luxury pricing.
Best for
- Couples getaways and city apartments where every detail is curated
- Guests who want a pillow that feels plush yet does not collapse
- Hosts willing to pay a little more per pillow for better bed appeal
Conversion BlockFern and Willow Premium Bed Pillows, Set of 2 – Midrange Hotel Comfort
If you want pillows that feel like a noticeable upgrade without luxury prices, this set is a reliable middle path that guests routinely praise.
7. Cozsinoor Bed Pillows Queen Size (Best Cloud Soft Pillow Guests Rave About)
Cozsinoor queen size pillows are heavily praised for feeling “like sleeping on a cloud” while still supporting the neck. They use a down alternative microfiber fill with a breathable polyester sateen style cover.
Real Simple reported that these pillows scored thousands of perfect ratings and strong feedback from picky pillow shoppers who still found them supportive and cool.
In my own hosting, Cozsinoor shines in romantic or “treat yourself” stays. When guests mention the bed specifically, they often call out how soft the pillows feel on first contact, which sets a positive tone for the rest of the stay.
Best for
- Romantic getaways and special occasion stays
- Guests who prefer soft pillows that still rebound
- Hosts who market “cloud bed” or spa themed bedrooms
Cozsinoor Queen Size Bed Pillows, Set of 2 – Cloud Soft Yet Supportive
Choose this set when you want guests to literally sigh when they first lay their head down. Great for listings where the bed has to feel memorably comfortable.
➡️ Check price and buy on Amazon
8. Coop Home Goods Original Adjustable Pillow (Best Premium Adjustable Pillow)
The Coop Home Goods Original Adjustable Pillow is a shredded memory foam pillow that lets you add or remove fill to dial in loft and firmness.
Independent testing often ranks it as one of the best overall pillows on the market thanks to its adjustability, hypoallergenic materials, and strong support across sleep positions.
For guest beds, I place one Coop pillow behind a standard down alternative pillow on each side of the bed. The note in my house manual explains that guests can unzip the inner liner and remove or add foam stored in a labeled bag inside the closet. Guests with neck or shoulder pain really appreciate this touch and frequently mention it in reviews.
Best for
- Having at least one “hero” pillow on each main bed
- Side and mixed sleepers who need real neck support
- Higher nightly rate listings where premium bedding justifies the price
Coop Home Goods Original Adjustable Pillow, Queen – Custom Fit for Picky Guests
Add one or two of these to each main bed so guests with pain or specific preferences can tune their own pillow. This is a small extra that often turns into 5 star reviews.
➡️ Check price and buy on Amazon
9. Saybrook Adjustable Pillow (Best High End Adjustable Pillow)
The Saybrook Adjustable Pillow uses a gel infused mix of memory foam and microfiber or a very soft down alternative fill. The loft is fully adjustable, so guests can remove or add fill until they reach their ideal height.
Pillow specialists compare Saybrook favorably with other high end adjustable pillows, pointing out that the foam is new rather than recycled manufacturing scraps, which helps it feel smoother and less lumpy.
In my higher end listings, I use one Saybrook pillow on each side of the primary bed. I tag them with a small note card saying “Premium adjustable pillow – unzip to customize.” That tiny bit of coaching goes a long way.
Best for
- Design led or luxury stays where bedding is part of the brand
- Guests with recurring neck issues who need precise loft
- Hosts willing to invest more in fewer, higher quality pillows
Saybrook Adjustable Pillow – Luxury Adjustable Loft With Smooth, High Quality Fill
This is the pillow you choose when you want to compete with boutique hotels and wellness retreats on sleep quality.
➡️ Check price and buy on Amazon
10. Talalay Natural Latex Pillow (Best Specialty Pillow for Support and Allergies)
A Talalay latex pillow is a specialty option that gives springy, consistent support and natural breathability. Several brands on Amazon sell 100 percent Talalay latex pillows with cotton covers that target side and back sleepers who find polyester too soft and traditional foam too hard.
Latex resists dust mites and tends to last longer than many synthetic fills when cared for properly, which makes it attractive for guests with allergies or chronic neck pain. Many hosts in forums report good long term shape retention compared with standard budget pillows.
In my listings, I place one latex pillow per main bed, often with a little note in the digital guide: “If you like a bouncy, supportive pillow, try the latex one.” Some guests now request the same pillow for their next stay.
- Guests with allergies or dust sensitivity
- Side sleepers who like a higher, springy pillow
- Hosts who want at least one specialty pillow per property
Best for
100 Percent Natural Talalay Latex Pillow – Long Lasting Supportive Specialty Option
If you have repeat guests or cater to professionals with neck and back issues, adding one latex pillow per room is a smart, long term upgrade.
Protecting Your Airbnb Pillows
Once you invest in good pillows, the next lever is protection. Pillow protectors can extend pillow life by up to 50 percent by blocking sweat, oils, dust, and allergens from reaching the fill.
Hosts and hospitality suppliers commonly recommend:
- Zippered protectors that fully encase the pillow
- Soft cotton or polycotton fabric that feels quiet and breathable, not plastic
- Regular washing of protectors every few turns, while pillows themselves are washed every 3 to 6 months
In my own operation, I use soft, Waterproof Pillow Protectors for comfort and replace pillows every 18 to 24 months or sooner if they fail the “fold test” or look stained even after washing. That aligns with guidance from hotel suppliers who suggest replacing guest pillows every 1 to 2 years based on usage and quality.
If you want a simple upsell, create a “Pillow Protection Kit” in your Amazon cart: 1 protector per pillow and note in your listing that you use encased, frequently washed pillows to keep the bed extra fresh.
FAQs About Airbnb Pillows
How many pillows should I put on each bed in an Airbnb?
For most Airbnbs, aim for 4 pillows on king and queen beds, 2 on twins, and at least 1 extra per room in the closet. Use a mix of soft and medium firm pillows so guests can layer and choose their comfort level.
What size pillows are best for an Airbnb?
Queen size pillows work best for most listings because they fit both full and queen beds and still look good on kings. Standard pillows are fine for twins. King pillows can be a nice extra, but they are not necessary to get great guest feedback.
How often should I replace pillows in an Airbnb?
Plan to replace guest pillows every 18 to 24 months, and sooner if they look stained, smell after washing, or fail to spring back when folded in half. Hotels often replace pillows on this same timeline to keep beds fresh and hygienic.
Should I use memory foam pillows in my Airbnb?
Yes, but as part of a mix. One or two adjustable memory foam pillows on each main bed can delight guests with neck issues or strong preferences. For the rest, stick with medium firm down alternative pillows that work for most guests and wash easily.
How do I keep pillows hygienic between guests?
Use zippered pillow protectors, wash pillowcases with every turnover, and wash the actual pillows every 3 to 6 months following label instructions. Replace any pillow that stays flat, smells, or shows stains after washing. This routine matches hotel and cleaning lab guidance.
What Kind of Pillows Do 5-Star Hotels Use?
Five-star hotels swear by down and feather pillows, crafted from premium goose or duck down for that signature cloud-like embrace that cradles your head without sinking too deep. These luxury down pillows boast high fill power, often 750 or above, for superior loft and breathability, ensuring you wake refreshed rather than restless. To accommodate every guest's slumber style, elite properties layer beds with a mix: plush feather options for side sleepers seeking firm neck support, alongside softer down alternatives for allergy-prone travelers.
How Can You Recreate 5-Star Hotel Pillow Comfort at Home?
Start by investing in a luxury pillow that is a medium-firm feather-down blends that mimic the resilient bounce of Ritz-Carlton suites, paired with a crisp cotton cover for that crisp, hotel-fresh feel. Rotate two to three pillows per bed one firm for backbone, one soft for sinking in to replicate the multi layered luxury that elite resorts provide. With regular fluffing and seasonal swaps, your bedroom transforms into a five-diamond retreat, where every dawn feels like a vacation encore.
Final Thoughts: Turn Pillows Into 5 Star Reviews
Great pillows are one of the cheapest ways to raise your perceived nightly rate. When guests sleep well, they forgive minor issues and book again. Start with a solid down alternative base, add one adjustable pillow per side, protect everything well, and your beds will quietly sell your Airbnb for you.